Educational Based Marketing Tactics and Tips

If you have not heard of educational based marketing before, you're not alone. I met hundreds of salespeople who had no idea that the new marketing side that they are not explored yet. Oddly enough, most of these people do not realize they are experiencing educational based marketing. Every time they read a newspaper article, watching a paid advertisement, or attend a seminar they are exposed.

So you're wondering what is the method of education based marketing are available. There are certainly a lot to choose from, but I have several favorites.

I love to write and send regular newsletters. I tend to accumulate tons of new information and to use my articles as a way to share some of the things I learned. I also answer general questions from customers and prospects, giving some of my readers in real-life perspective. Newsletters go out via e-mail to my subscribers, and I carry paper copies to give to those I encounter in teaching and business events.

to develop a series of free educational materials. For example, someone who has picked up your newsletter can be encouraged to call his office to request additional information (perhaps a report or a DVD). At this point, you will gather your contact information that can later be used to send any more information or to follow up with promotional materials.

Recording video or telephone call. People usually enjoy or pictures, or things that I can listen to while completing other tasks. Record published an interesting video on the Internet, or create a stunning phone record sales person or manager can listen to as they prepare to meet prospects or address meetings. Make your educational material short and to the point.

write a newspaper article. to write informative articles on current hot topics and submit it to your local newspaper or magazine. Sharing information that is important for people, such as how to deal with rising gas prices or the economy, it is much more likely to get attention than something that is not already a major focus. Find an angle that makes it easy to refer your business to the topic at hand.

I always offer as much information as possible before attempting to make a sale. Often, your prospects will see your information to contact and visit your Web site to do some research of their own. In the end, you'll spend more time to respond to calls asking for their services, and less time trying to sell yourself!